Tide Auto Repair

King Canute thought he was hot stuff until he was drenched by the tide.King Canute the Great was one of the most powerful men on earth in the Eleventh Century, but no man can rule over the tide. Once, the king ordered his chair to be placed on the shore as the tide was rising. “You are subject to me,” he said to the sea. “I command you, therefore, not to rise on my land, nor to wet my clothing or the limbs of your master.” However, the waves continued rising, and drenched the king’s feet.

The auto repair tide is now rolling and rising. It will definitely get us wet. In fact, it may absolutely drench us, just as the sea did to King Canute.  No matter what we do or say, the tide will always be more powerful than we are.

Here are eight tide items to ponder:

  1. The cost of labor is rising for technicians.
  2. Less technicians are in the market looking for work.
  3. A massive number of “Boomer” Technicians are retiring.
  4. The cost of doing business just keeps on increasing.
  5. Gross Profit Margins must be at 65% or better.
  6. Parts’ pricing and availability are accessible on the Internet.
  7. Customers have become way more smartphone savvy.
  8. Websites educate customers on what they should pay.

You probably have many more than eight tide items right now in your shop. Are you like King Canute, grabbing your chair and sitting in your parking lot, then commanding these waves not to rise? The water will soon wet your clothes, and then your limbs, perhaps even washing your business away.

What are you doing about the tides you are seeing and feeling? Are you being proactive or reactive? It’s your choice to either sit in your chair and get soaked, or get up and deal with them.

“The rising tide lifts all the boats.”
-JFK

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