Even though many of us are still waiting for the warm spring weather to arrive, it is officially spring here in the U.S. Along with spring and summer will come all types of outdoor activities and events. Even in a small town like I live in a person can find countless events all season long. Events like the Great American Soap Box Derby, International Fair, Concerts in the Park, several car shows and many other events go on in our small town all spring, summer and fall. Most of these events are sponsored, and even hosted, by local businesses.
Engage customers through local events
Does your business sponsor or host any local events? If so, these events are a fantastic opportunity to engage and build relationships with your customers. People love to be “in the know” about local events. People love the chance to get involved with things that interest them. People will love being invited to, and hearing about, the events you sponsor and host.
I suggest sending “Save the Date” cards to all your active customers for all the events you sponsor and host. The first thing it will do is put your name in front of them again, building top of mind awareness. It will help your customers feel they know you and your company by seeing what you are involved with in the community; and there is an old saying that says all things equal, people prefer to do business with people they know, like and trust. Finally, it will boost the events success by attracting more people to the event.
Don’t miss an opportunity to engage your customers. If there is a car show, concert, blood drive, or any other event that your company is involved with this year, be sure to personally invite them. They will be glad you did.
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