The How-To Recipe: Auto Repair Advertising and Marketing

Auto Repair mechanic handing female customer her keys“Where are my customers?”

You know they’re out there . . . and you know they need you. You’ve mailed coupons, printed t-shirts, placed ads . . . and all you’ve gained are bills and more frustration. This stuff might work for someone else, but it just didn’t work for you. So where are they hiding? And how do you reach them?

You wouldn’t invest in a new piece of equipment without understanding how it works—and more importantly, how it helps your business. Advertising and marketing are just as essential to your business health as a new shop sign or a piece of equipment; they are investments—not expenses.

Tomato Project – Making connections with social media and direct mail

Tomato Project LibraryDoes managing your social media accounts and direct mail campaigns seems like too much of a hassle? Could you use more TOMA (“Top Of Mind Awareness”) from your customer base? Our Tomato Project program may be for you! Mudlick Mail is the industry standard in auto repair for reaching customers via direct mail. SendOutCards is a great tool for maintaining personal connections with clients and contacts with cards and gifts. Robert Clayton and Renee Evans are here to guide you on your Tomato journey! Learn more in the Tomato Project library!

How can Turnaround Tour ShopPros increase your ROI?

The Turnaround Tour ShopPros team of experts knows how the science of marketing works with the creativity of advertising to achieve optimum ROI. We’re ready to help you:

  • Review your existing customer base through a marketing lens
  • Identify and analyze your target market demographics
  • Learn how they think, act, and react
  • Develop a plan that accommodates existing customers and reaches prospective customers
  • Invest in appropriate, cost-effective advertising strategies and channels
  • Test your market with minimal risk
  • Review results and streamline your process

 

Sample Mudlick direct mail piece

Sample Mudlick direct mail piece

With a few key strategies, anyone can hit their marketing bull’s eye and maximize their advertising dollars. Do you know where your customers are? Take our five-question Advertising Marketing Business Performance Survey and receive immediate feedback!

 

 

Advertising Marketing –  Business Performance Inspection (BPI)


First Name *
Last Name *
Email *
1. Do you direct mail for advertising? *
If yes, which company? *
2. Do you have a website? *
If so, what is the URL?
3. Do you use coupons to attract customers? *
If yes, please list your offers.
4. Do you use email advertising? *
If so, how?
5. Do you make phone calls to invite customers back? *
If yes, when?